Zainab-Ashadu is the brainchild behind the leading Nigerian sustainable luxury brand Zashadu, which specializes in hand-crafted leather pieces. All pieces are created at their workspace in Lagos, Nigeria, by a team that benefits from traditional techniques passed down through generations by a community of local artisans. They work with local sustainable sourced leather, farmed exotic skins and rough cut precious stones set in brass.


Zashadu is a leading british/nigerian sustainable luxury brand, that specialises in hand-crafted leather pieces. Nigerian designer Zainab Ashadu is the creator of the Zashadu brand. Her collection of designer bags is modern and her colorful creations use the ancient Nigerian art of tanning and leather dyeing. Zainab Ashadu’s parents came from northern Nigeria, a region sadly in the news because of the Islamic insurgency that has been raging there since 2009. However, the Kano region has long been known for its high quality leather. that the designer turns into a line of leather goods that sell around the world.

Zashadu Bags: Nigeria’s Chanel

Chanel has NOTHING on Zashadu, the Nigerian luxury female bags brand except that it is Chanel. Zashadu bags are carried by celebrities like Chimamanda Ngozi Adiche, Agbani Darego, Dakore Akande, Lisa Folawiyo, Eku Edewor, Zainab Balogun, etc. Aficionados of Zashadu are buying an enchanting mix of the best of contemporary design, delicately processed exotic leather of outstanding quality and ancient techniques of leather-work. Zashadu sources goatskin from Kano and Sokoto as well as python skin from snake farms in the region. While luxury brands like Louis Vuitton and Ralph Lauren buy leather from the same sources in northern Nigeria but ship abroad to process, Zashadu, a global brand with a Nigerian heart, has successfully trained a community of artisans in Lagos and Kano to produce world-beating quality leather. Ancient techniques of tanning and leather-dyeing from the North has been incorporated into modern methods. The brand is stocked by high-end boutiques in cities like London, Miami, Dublin, Johannesburg, Paris etc. Zashadu maintains a Lagos store at No. 60 Norman Williams Street, Ikoyi, Lagos.


Founded in 2010 by Zainab Ashadu, Zashadu is a leading British-Nigerian sustainable accessories brand that specialises in hand-crafted leather pieces. Stylish mini bags, clutches and totes are just some of the styles that feature throughout the brand’s collections, made from local and sustainably sourced leathers, farmed exotic skins, and rough cut precious stones set in brass. At Zashadu’s Lagos-based workspace, the team of local artisans employs traditional techniques.

These 10 Sustainable African Bag Brands are Championing Sustainable Practices in The Fashion Industry

There are a ton of sustainable fashion brands to choose from, but where do you turn for eco-friendly accessories? If you’re building a sustainable wardrobe, knowing where to shop for your next bag is equally as important, whether you’re shopping for a tote, a classic faux-leather cross-body or a bucket bag.


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