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The last few months in pictures, Oct 18

Saying goodbye to Zie’s grandfather in style, Onitsha

Week long staycation at Ilashe, Pop Beach Club, Lagos

Zie and I taking turns entertaining each other

Cape Town housewarming

Me-time post yoga, swimming in green juice and about to levitate of course 😉

The Perfect Party Bags

Our TKO mini is the perfect partner for dancing the night away. Hold yours by its handle or as a clutch for that insta-ready photo-op or wear it cross-body as you sashay all on the dance floor! Shop TKO Minis here

For evening drinks date with the girls, our newest addition to our      box clutch series; The Elongated box clutch is chic, elegant and the perfect stand out accessory to elevate a casual day -time outfit into evening understated glam.  Shop our Elongated clutches here

 

 

 

 

 

 

 

 

 

 

Slip into something sexy this weekend and grab our Mini Box clutches for an easy, effortless and stylish way to start the night. These small but mighty box clutches are a perfect ‘grab and go’ solution for when that last minute party invite rolls in. Find your dream Mini

For those last minute meetings to finalize deals before the weekend, the Box clutch classic is your go to for an effortless Day to Night transformation. Wear it with the strap for a Friday – approved business casual look, then tuck in the strap, hold as a clutch and you’re ready for the night! Shop Box Clutch Classics

 

 

A Reluctant Entreprenuer

I dislike fads, for their transience and the sheep-like behaviour it induces in people. Furthermore, my ego is involved in this dislike, for no matter how I love and have loved a thing, should it become a trend, I drop it with immediacy and harbour an almost hatred for the trend.

It is for this reason that I failed to identify with the term Entrepreneur, and whilst I’m not sure that the lack of identification has done any harm at all, my ego is generally put in check by humility, and if a term describes me, I am willing to embrace it eventually.

In my element, captured by Medina Dugger

My favourite definition of the term Entrepreneur is by businessdictionary.com/ and includes the following statements

“Someone who exercises initiative by organizing a venture to take benefit of an opportunity”,
“As the decision maker, decides what, how, and how much of a good or service will be produced”
“Supplies risk capital as a risk taker, monitors and controls the business activities”

Looking back, I recognise these traits in myself as early as the age of 13. My mum was a bomb ass chef and would make my sisters and I the most delicious packed lunches. One summer, my classmates caught wind of the contents of my lunch box and would pester me for sandwiches. So I decided to take advantage of my new found fame and begun dividing and selling my sandwiches to the highest bidder. As my enterprise grew, I diversified by adding drinks too: the key attraction to the drinks was that having frozen them overnight, by lunchtime they were perfectly slushy and delicious, more exciting and cheaper than the school canteen was offering. My mother promptly killed my business (but not my spirit) when she found out that I was trading my nutrition for sugar, having spent all the profits on chocolate.

That is probably why deciding to start Zashadu was not a decision that appeared all that daunting. As far as I was concerned, there was a problem that needed to be solved and I was required to come up with the solution. The daunting decision did appear later on, and that was deciding whether to turn what had evolved into a passion into a fully fledged business, leaving paid employment behind in the process, and going at it alone on a bigger scale than I had ever thought.

The 1st time I went to Kano, I traveled by road from Lagos. I was rewarded with insights that are and amazing discoveries, including this family run tannery we buy skins from.

These days I am increasingly made aware that I serve as an inspiration to others, I am also increasingly aware of a frightening chasm that exists and seems to hover around wannabe entrepreneurs approximately 10-15 years younger than me, pertaining to work ethic and dedication; it is for this particular reason that I have come up with a list of points I hope will be helpful should you want to run your own successful business in the future.

Working for others is integral to your success.
There is a meme I have encountered on Instagram a few times which loosely translates to “If you are working for someone else, you are helping them build their dream, and not your own” And whilst this may jolt a passive genius with the next big idea, who has been toiling away for years, ignoring his burning need to create, out of his slumber, unfortunately it makes a very many others react to the idea of work in a way that is destructive, and fearful.

If you do not have experience working smart, hard and long, training yourself to solve problems, thinking outside the box, slaving away till you get results for someone else’s business/idea, when the time comes you will not be able to do it for your own. This is because you will fail to understand exactly what it takes to make a business function and thrive; it will seem like way too much is required of you, and the likelihood of giving up in frustration is increased.
If you are unable to work effectively as a member of a team, you will never be able to lead one successfully. Effective leaders have the ability to inspire a dedicated following; not because they are gods, but because they are able to put themselves in others’ positions, understand their needs way ahead of time, and respond to them from this place of empathy: often because they have been in the exact same positions themselves before. There is great honour in playing your part in building the vision of a worthy leader.

There are no real short cuts. Just because technology has advanced in leaps and bounds, and life ten years ago is unrecognisable in many ways; look deeper, the same laws that have governed us from the beginning of time still do. For example You cannot receive if you don’t give, A bad attitude always gets uncovered no matter how much effort you put into concealing it, Talent alone is never enough. Entrepreneurship doesn’t exist outside of these laws, nor is it a place to hide; in fact your true nature will be revealed faster than you can imagine.

There’s nothing new under the Sun. Whatever innovation is created, whatever new easier ways of doing things appear; we are governed on one very tangible level, by the laws of our human form and if you are smart, you will recognise and respect this. Ultimately Social Media Platforms and Apps simply offer us another way of communicating. Communication, whether up in Space, on Tinder, or sliding in via DM, is governed by the same fundamental rule; someone somewhere wants to be heard, and have confirmation that they are valued and understood. Simple.

We each have a specific role to play. Not everybody is meant to start a business; and every business owner needs people to bring ideas to fruition. We all need each other; there is no Us against Them.

Being an Entrepreneur is so un-glamorous it’s unreal. That’s why most Entrepreneurs are such good story tellers. Why is it that we can laugh about a once tense event only after it has occurred? It’s always funnier and sweeter when the tension has dissipated and danger is no longer imminent; then we can all laugh roaringly and slap each other on the back. But at the time it was happening, there was nothing remotely funny about the situation.

Here are some of the traits you need; most can be cultivated.

  • Guts of steel
  • A cool and level head
  • An ability to comfortably and genuinely engage with people across all social classes
  • Honesty
  • Extreme Self Motivation
  • Clarity of vision
  • Unwavering Self Belief in your God given abilities
  • A healthy dose of Rebellion
  • An incredible Sense of humour
  • Strong Values that you have cultivated from your own life experiences.

Zashadu Bespoke 

At Zashadu each accessory is made to be special, distinct and independently unique. However, sometimes there’s need to go further in making your accessory undeniably, spectacularly yours.

Our Bespoke service invites you on the journey of creating an accessory that is even more special and one-of-a-kind. Here are the many reasons to consider Zashadu Bespoke

Weddings, Birthdays and Special Events

We love to be part of the special moments in our collectors’ lives are are honoured to be chosen. From Embellished Box Clutches, to Embroidered Alpha Minis; we can make your wildest dream come true. Contact us Now and lets get started

Special Requirements

From strap length alterations, secret compartments and extra pockets to top handle removals, we are happy to alter our existing designs to your exact specifications and requirements.

Exotic Skins & Furs

We have an extensive range of Sustainably farmed exotic skins and furs including but not limited to Crocodile, Snake, Lizard, Rabbit fur and Ostrich with various options within those ranges for you to choose, in a delightful array of colours. A one-of-a-kind bag that is truly you, awaits.

Monogramming

Our latest offering in our bespoke service is the chance to have your initials or name monogrammed onto your Handbag, Clutch or Small Leather Goods. This is an avenue to personalise your accessory in a subtle yet classic way.

Embroidery

We introduced embroidery with our SS18 Rhyme & Rhythm collection; and it is a great way to express your personality and style. It can be done in various colours, sizes and fonts with your chosen inscriptions on any of our accessories – including footwear!

Embellishments

  • Pearls
  • Rough-cut precious stones set in brass (Quartz, Amethyst,Tourmaline)
  • Finely Cut precious stones set in silver or gold (Peridot, Sapphire, Garnet)

These are just some of the existing options to embellish your Zashadu accessory with. Choose the colour, the placement, combine your options or stick to one – it’s really up to you and that is the beauty of Zashadu Bespoke.

A Refreshing Break

I escaped to Dakar, Senegal for a few days early this month with my family; we rented a beautiful villa by the sea on the Island of Ngor, which we were to get to by boat, in the middle of the night on cold waters. It satisfied the adventurer in me, but terrified my partner, nanny and friend, much to my (unexpected) delight. Thankfully my son slept through it so I didn’t feel too guilty.

We visited the many different exhibitions at the Dakar Bienalle, and I came back refreshed and totally re-inspired. Here are some images from the trip.

 

My photographer friend Aisha, and I explored Dakar’s art and surfing scene

Zoe would drag me to the ocean everyday, fascinated by the shells

A vacation without our Nanny is not a vacation, the wonderful Mrs O.

Dakar’s Romantic too! Strolling on the island with Mr N

After many hours of sleep I felt like a beauty queen

En route to the Biennale

Don’t you agree?

“Water, water, water” Zie would sing over and over

The more I travel, the more I encounter Zashadu Girls! On my way to deliver Yaikah’s bag and Koyo’s shoes x

Some beach side sexiness

Choosing the Box Clutch That’s Right For You

Although we’ve built up a loyal following of collectors in love with our compact yet spacious clutches, we know that it can be hard knowing exactly which clutch is right for you if you’re a first time collector, of if you’re looking to add one of the new styles to your collection. So we’ve come up with a few pointers and insider tricks to help guide your selection!

Box Clutch Classic

The mother of our signature cut out feature, the Box Clutch Classic was our first ever clutch. Perfect for every event, this structured clutch bag is large enough for all the essentials and a little bit extra, and the detachable strap provides added practicality for the woman on the go.

Perfect for you…

  • if you want require more space than a basic clutch but still want to look elegant, effortless and well put together
  • if you you have been known to wear clutch bags in the daytime too
  • if you require a (detachable) shoulder strap
  • If your phone is bigger than an iPhone X /If you need to carry around your iPad mini

Box Clutch Mini

Small but perfectly formed, the Box Clutch Mini is the ultra feminine, dainty show stopper. Measuring 4.5” tall, her small frame makes her the ideal accessory for any glamourous event. She’s the perfect size to hold 2 phones, bank cards, lipstick and keys.

Perfect for you..

  • If you travel light
  • If you speak high octane glamour

– If your style is ultra feminine

  • If your phone is an iPhone X or smaller
  • If you want to wear a clutch on your wedding day

Box Clutch Elongated

The latest addition to our clutch family, the Box Clutch Elongated was designed to be an elegant extension of your arm. Sleek and spacious, it is the perfect statement piece for the futuristic fashionista

Perfect for you..

-If you love the Box Clutch Mini but could do with a bit more space

-if you’re the ultimate fashionista and forward thinker

  • If your phone is an iPhone X or smaller

– To attend glamourous event with

P.S. –Remember to take advantage of our Revive and Restore service, offered complimentary till 20th April!

Revive and Restore.

From the 20th March till 20th April, we are pleased to offer collectors complimentary restoration on your Zashadu pieces. Think of it as a mini spa for your bag! So why not drop it off in store and let us show it some love? Give us a call to find out more!

Telephone – +2348183762678

Address – 22 Adeleke Adedoyin st, Off Kofo Abayomi, Victoria Island, Lagos.

The Mule

It was my friend Zara Odu, founder of Designers Consociate who alerted me to my love of mules a few years ago, “Z, you’re always wearing mules, I know they’re on trend right now but you’ve been wearing them even beforehand”. It got me thinking, and I begun to analyse my sole dependence on mules as shoes for almost every event.

Pretty early on in, in my late teens, I understood the shape of my feet, the position of my natural arch in relation to the type of heels that gave me comfort, and pretty much steered clear of anything uncomfortable. I also understood my feet in relation to my body, the size of my ankles in relation to the shape of my legs, and chose shoes as a conclusive answer to all these factors. Aesthetically, my favourite type of shoes were what I referred to as ‘naked shoes’; sexy, strappy, not much leather, 2, 3, or 4” high and showing off as much of my foot as possible.

And although the pairing of handbags with shoes seems like the most natural, I have always been shy of venturing into creating shoes, for the huge responsibility of fit, and ergonomics involved; preferring instead to go back to school, sometime in the future, to learn the science of shoe making.

However, my curious mind has gotten the better of me once again. Noticing that I am drawn to very specific kinds of shoes that no one seems to make in the exact way I wanted, I begun to create shoes for myself only, becoming increasingly obsessed with the process, opening up shoes to see its inner workings, researching local material, understanding local constraints, and respecting the handmade process.

My foray into our range of mules is a natural progression of this long and sometimes arduous process. Thus it is with pleasure that we present a 3 piece collection of 1.5” high mules working with exciting skins such as hand dyed and polished Ayers snake skin in turquoise and orange, Natural Raffia and cotton, and sustainably farmed Rabbit Fur.

Ayers Snakeskin in Turquoise

Rabbit Fur and Gold

Raffia Mules

 

Love Zainab x

Elongated Box Clutch 

I have always loved box bags; As a designer I love playing with the constraints of space and form, of rigidity and fluidity; by my mid twenties I had amassed a collection of over 200 bags, with around 50 box bags; all of them beautiful looking, but each one spatially inept.

The idea of the Box Clutch Elongated came to me out of the blue; I recently attended a gorgeously lavish event with great company, excellent food and drink, dressed up to the nines with a beautiful metallic Ultraviolet Box Clutch Mini.

As the evening wore on, and I became merrier, at one point I lazily reached across the table to retrieve my abandoned phone from friends now on the dance floor who had been swooning over my son’s cuteness moments before. I couldn’t reach, so I grabbed my clutch and tried to use it to draw the phone nearer; still no luck. Mildly irritated I was forced to get up out of my seat to retrieve my phone. Going home later that night, definitely giddy at this point,I begun to think about the fact that my bag was unable to assist me. “I need a bag that is an extension of my arm!” I proclaimed haughtily and with new found enlightenment.

The first bag we produced was so close yet so far, large and bulky, the artisans at the workshop enjoyed laughing at my expense “Madam done come again o!” “Ma, this one na coffin abi wetin?’ Nevertheless I stuck to my guns and worked at it, and after a few tweaks, The Box Clutch Elongated was born; elegant and perfectly proportioned, and as I tried it on for size and eyed the artisans one by one, I couldn’t help but notice that it was perfectly suited for knocking the heads of those who had mocked me earlier.

I’m proud to share the newest, most elegant addition to our Clutches with you, available in store and online next week!

 

Love Zainab x

How to…take care of your patent leather bag.

Recently, a long time collector called and asked if there was anything we could do to spruce up her beloved crocodile skin TKO Classic she acquired 5 years ago. After she opted in to our ‘Revive and Restore’ service, she was absolutely delighted, and it got us thinking, whilst we might be experts in the field of all things leather, not everyone is! Hence our “How to”series was born. This week, we’re sharing tips on How to take care of your Patent Leather bags.

1.Storage: Keep in dust bag.

Though this might seem straight forward, patent leather is notorious for transferring onto other items, keep your patent bags stored stuffed, away from moisture and other greasy products.

2.Protect from surface dust: Dust after every use.

Patent leather is leather (usually calf or kid leather) that has been coated in a high gloss finish. Because of this, it makes it more resilient to scuffs and scratches, though it also attracts dust and other particles, which dull its shine over time. Dust your bag with a soft cloth before storing it away.

3.Temperature control: Store in a cool, dry place

Due to the nature of the leather, keeping patent bags in warm, humid spaces could shorten the lifespan of your piece and increase the chances of colour migration. A spell out in the sun periodically also does wonders for your bag. Hold on to the silica gel sachet and leave in your bag always.

4.Clean with knowledge: Using the right cleaning products.

This is a vital tip; using the wrong type of cleaning product could really do more harm than good, so be sure to stay clear of leather creams, food and other grease based products. Try using a soft, damp cloth to clean basic marks or a good quality window cleaner for harder to shift blemishes. Spray a small amount onto a soft cloth, wipe in circular motions, and clean with a dry cloth. You can thank us later!

P.S. –Remember to take advantage of our Revive and Restore service, offered complimentary 20th March till 20th April!

Revive and Restore.

From the 20th March till 20th April, we are pleased to offer collectors complimentary restoration on your Zashadu pieces. Think of it as a mini spa for your bag! So why not drop it off in store and let us show it some love? Give us a call to find out more!

Telephone – +2348099912941

Address – 60 Norman Williams street, Ikoyi, Lagos.